Product visuals and digital share of voice, on one growth chain
UPXidea is an integrated brand and growth agency. We run packaging design, GEO, SEO, ad agency and marketing strategy as one team, because the way a brand gets chosen is continuous — splitting it across vendors only leaks budget at the handovers.
What we do
Five service lines: brand packaging design for food, beverage, wine, produce and gift boxes; GEO; Google and Baidu SEO; ad agency across Douyin, Kuaishou, Xiaohongshu, Tencent, Baidu and OEM networks; and marketing strategy. Each line has defined deliverables and metrics — not just a deck.
Our real strength: going global
An overseas localization team; global authoritative media including AP, PR Newswire, Reuters, The Guardian and Bloomberg; an overseas social matrix across YouTube, Facebook, Instagram, Blogger, Medium, LinkedIn, DEV Community, Quora and Substack; plus compliant Reddit and Wikipedia operations. This is the part domestic-only agencies cannot retrofit.
Why GEO
AI search is rewriting how traffic is allocated: users no longer click through link by link, they read a single answer. If your brand is not in that answer, it does not exist. GEO is not an old service with a new label — it requires content structure, source authority and on-site technical health to line up at the same time, which is exactly where our two service lines meet.
How we work
Four steps — diagnose, strategise, execute, feedback and iteration — each with a tangible deliverable. We quote a fixed total by scope rather than by the hour, with no mid-project additions; scope changes are confirmed in writing first. Cross-city and cross-timezone work runs over online meetings, and most projects need no in-person meeting.
Management team
A team that keeps strategy, design, operations and media buying at the same table. Every project is owned directly by these four people, from diagnosis to delivery.
尹凡
Project DirectorOwns overall project delivery and client communication, guards the schedule and quality bar, and acts as the interface between the brand and the team.
陈泽
Design DirectorLeads brand visual and packaging design from strategy to production files, making sure the creative survives both the printer and the shelf.
晓宁
Operations & Advertising DirectorRuns multi-platform media buying and content operations — account matrix, creative throughput and attribution — and is accountable for efficiency.
FREICH
Strategy DirectorLeads brand positioning, marketing planning and content strategy, and drives question-base construction and structured content design for GEO.
Four cities, one delivery network
Four cities, one team. One lead stays with the project from kickoff to delivery.
Company information
A few basics worth checking before we start working together.
Beijing UPXidea Information Technology Co., Ltd.
Headquartered in Beijing, in the city's core business district, where the client and project teams are based; Shenzhen, Tianjin and Xi'an operate as branch offices, together serving clients across the country.
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