Advertising Agency
Ad performance rarely hinges on which platform you chose. It hinges on three unglamorous things: account structure, creative throughput and attribution. We do those three properly instead of spreading budget across more channels.
Each platform carries a different job
Douyin (Julian engine, Qianchuan) suits e-commerce shelves, livestream commerce and brand exposure, with omnichannel promotion now unified around product payment ROI as the optimisation goal. Kuaishou (Magnetic Engine, Magnetic Taurus) is efficient in lower-tier markets, industrial-belt white-label goods and local services lead generation. Xiaohongshu (Juguang, Pu Gong Ying) is the entry point for demand creation and search-driven decisions, with users arriving on clear purchase intent. Tencent Ads (Moments, Channels, Search, Mini Programs) fits brand exposure and high-ticket lead generation, with WeChat Channels now a major growth source. Baidu Marketing carries high-intent lead capture, where search advertising still works well in long decision cycles.
OEM advertising: an underrated inventory pool
Huawei, Xiaomi, OPPO, vivo and Honor ad networks are native inventory embedded in the device system — preloads, app stores, browsers and feeds, boot screens and negative-one screens. Their value is reaching high-intent users in a device upgrade or activation window through a shorter acquisition path, while device-level signals make attribution and fraud prevention more reliable. They suit app user acquisition, tool and game distribution, and brand exposure during device launch cycles.
In-house versus agency, honestly compared
Agency advantages concentrate in four places: multi-platform agency credentials and rebate policy, account risk-control and violation early warning, steady creative throughput with A/B variants, and cross-platform attribution methodology. When budget is limited, or you need to scale quickly across several platforms, an agency is usually more cost-efficient. When you already have a mature in-house team and value owning the data asset, in-house can lead with an agency filling gaps.
One necessary caveat
Ad performance depends on product strength, pricing, creative quality, budget scale and competitive intensity. An agency can improve efficiency and certainty, but we will not promise a specific ROI — and any agency that does deserves scepticism.
Deliverables
01Account setup and credentials
Account opening, entity and industry qualification review, agency rebate policy, multi-account matrix planning.
02Strategy and audience targeting
Platform mix and budget allocation, audience packages and frequency strategy, bid and conversion goal settings.
03Creative production
Short-video scripting, shooting and editing, graphic assets, AIGC-assisted batch production and version matrices.
04Measurement and attribution
Tracking and conversion callbacks, cross-platform attribution models, data completeness and consistency checks.
05Optimisation and review
Day-to-day tuning, A/B testing, weekly and monthly reports with retrospective recommendations.
06Compliance review
Advertising law compliance checks, sensitive-term screening, creative and landing page consistency.
Common questions about this service
What is the minimum budget?
It depends on the platform and industry. For feed advertising we generally recommend a per-platform monthly floor high enough to accumulate meaningful learning data; search advertising can start lower but needs a longer runway. We give a recommended figure based on your competitive landscape rather than a blanket number.
Who produces the creative?
We do. Creative throughput is one of the main reasons to work with an agency — steady short-video and graphic output plus a constant supply of A/B variants is a direct driver of efficiency. You can also supply raw material and we handle re-editing and version derivatives.
What if it doesn't work?
First separate an advertising problem from a product problem. The former can be improved through account structure, audiences, creative and bidding. The latter — product strength, pricing, competitor pressure — cannot be fixed by media buying. We will tell you that directly instead of quietly consuming budget.
Get a free brand go-global diagnosis
Send us your current situation and we will reply within 24 hours with where you stand in AI search, what competitors are doing, and which improvements to make first. No fee, no obligation.