GEO — Generative Engine Optimization
When a user hands their question to AI, the battleground moves from the ranking list to the answer itself. People stop clicking through links and simply read a paragraph. If your brand is not in that paragraph, it does not exist. That is the problem GEO solves.
From optimising rankings to optimising perception
Traditional SEO measures rankings and click-through; GEO measures citations and mentions. The timelines differ just as sharply: SEO usually takes three to six months, while GEO can show a shift in recommendation rate within weeks once content and sources are in place.
GEO does not replace SEO, though. Crawlability, stable URLs and structured data remain prerequisites — if AI cannot reach your pages, no amount of good writing helps.
A six-step loop, from diagnosis to answer presence
Every step produces a concrete artefact rather than a vague proposal.
- Brand diagnosis: audit visibility across major AI platforms, benchmark competitors, identify gaps and opportunities.
- Question mapping: lock onto high-frequency questions and long-tail needs from real search intent, and build a brand-specific question base.
- Content structuring: hierarchical headings, FAQ layout, data support, Q&A and list structures shaped for AI extraction.
- Source publication: publish through an authoritative media whitelist and mirror coverage across your site and content platforms.
- Mention coverage: multi-channel placement to raise how often and how widely the brand appears in AI corpora.
- Answer presence: monitor citation rate and answer quality, iterate, and hold the recommended position.
Platform differences must be handled per platform
The same facts need different packaging on different platforms. Doubao leans conversational, Kimi values recency, DeepSeek rewards technical depth and parameter comparisons, Perplexity favours real-time retrieval and explicit sourcing, while ERNIE Bot and Qwen sit inside their own Chinese ecosystems. One piece of content aimed at everything usually lands at half strength.
On-site technical assurance matters just as much: crawlable pages, complete JSON-LD structured data, and long-term URL stability — so AI can reach it, read it and keep it.
Deliverables
01AI visibility audit
Current brand presence across major AI platforms, competitor benchmark and an opportunity list.
02Brand question base
High-frequency questions and long-tail needs mapped to real search intent, refreshed monthly.
03Structured content retrofit
On-site FAQ layout, JSON-LD markup, semantic heading hierarchy and internal linking.
04Authoritative source plan
Media whitelist selection, publication cadence and content matrix planning.
05Mention monitoring dashboard
Continuous tracking of citation rate, mention frequency and source distribution.
06Monthly iteration notes
Next-stage content direction and optimisation list based on recommendation data.
Common questions about this service
Should we do SEO or GEO first?
If the site is still unhealthy — crawl errors, no structured data, thin content — build the SEO foundation first, or source publication will underperform. If the site is already healthy, run both in parallel: GEO shows results sooner, SEO compounds deeper.
Can you guarantee our brand appears in a specific AI platform's answers?
No, and we will not promise that. AI answers are generated by each platform's own models and retrieval mechanisms, and no agency controls that output. What we can do is raise the probability of being cited through content structuring, source building and multi-channel coverage — and show you the real movement with monitoring data.
Do Chinese and overseas AI platforms need separate programmes?
The content logic is shared, but the source systems are completely different. Chinese platforms rely on authoritative outlets and content platforms inside the Chinese ecosystem; overseas platforms weigh English-language authoritative sources and high-authority domains. Our approach is one factual base with two source channels built in parallel.
Get a free brand go-global diagnosis
Send us your current situation and we will reply within 24 hours with where you stand in AI search, what competitors are doing, and which improvements to make first. No fee, no obligation.